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More bad science - King Rat
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More bad science
Had the first day of my boot camp. They devoted 10 minutes of this to a pitch for us to buy a protein shake diet called I think Isometrix, but I could be wrong about the name. My 25 second search on Google brought up non-protein-shake results. The gist of the pitch is that it is detoxifying. "Toxins build up in the body and you have to purge them!"

About half the class signed up for it. At a cost of something like $399 for a 60 day supply. Mind you, this doesn't replace your entire diet. Just part of it. If I am going to overpay to ingest something, I want it to be lattes. Others might prefer something alcoholic.





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From: taowulf Date: May 6th, 2008 05:19 pm (UTC) (Link)
Snake oil sure has changed, hasn't it?
burgunder From: burgunder Date: May 6th, 2008 05:23 pm (UTC) (Link)
Less light-headed today?
gkr From: gkr Date: May 6th, 2008 05:25 pm (UTC) (Link)
SO far. Perhaps I'll find out otherwise when I attempt to work out. Though that is going to be slow today, because my thighs are screaming at me!
gargoylettelc From: gargoylettelc Date: May 6th, 2008 05:26 pm (UTC) (Link)
Jeebus!! That's a fuckton of $$ for a supplement, that is is an addition to your regular food. I think only the guys who want to get super muscled-up are the ones who get into that stuff. I suspect you'll be just fine without it. Maybe I should invest in Isometrix stock ;-D
gkr From: gkr Date: May 6th, 2008 05:32 pm (UTC) (Link)
The funny thing is, the actual diet handout they gave us as part of the class was pretty much correct. I quote:
So, while a small cookie may have the same amount of calories as a large banana, clearly the banana will have more health benefits than the cookie. Still, at the end of the day, losing weight is about calories in verses [sic] calories out. You might not feel as good after eating a cookie as you would a banana but if you stick to your calorie goal, then you should still lose weight.
The main instructor leading the boot camp even talked about this before they brought in the person selling the protein shakes, and yet no one seemed to notice the contradiction.
laurelfan From: laurelfan Date: May 6th, 2008 07:49 pm (UTC) (Link)
I think for most people their "weight" is not what's getting in the way of what they actually want (whether it's feeling good, being able to do stuff, having lots of sex, etc...). It's just something that's deceptively easy to measure (precision vs accuracy).

Calories in/calories out is kind of uselessly simplistic too (what's a calorie, in unit of measure terms? how do you "in" it, and how do you "out" it?).

But then I'm a stubbornly lazy fat person so don't listen to me :)

gkr From: gkr Date: May 6th, 2008 08:02 pm (UTC) (Link)
It's pretty hard to measure either calories in or calories out, outside of a laboratory setting. Not every calorie ingested is digested. Simple sugars get digested easily, though they may not always be converted to fat cells. Measurements of calories expended is rough at best.

Still, it's a pretty good rule of thumb.

In particular, I doubt that these protein shakes will have a significant effect on the weight loss. And any "detoxifying" effects won't be the cause of the weight loss. It'd be more because people are replacing carbs with harder to digest proteins than anything else.
gargoylettelc From: gargoylettelc Date: May 7th, 2008 01:06 am (UTC) (Link)
Someone is still making too much $$ off of the Isometrix stuff. I am pretty sure some folks didn't hear the contradiction. It's easier to drink a protein shake than to exercise, and twist it all to make sense for them. If you could take a pill or drink a shake and get in shape that way, we'd all be in shape! At least the handout is on target. Our gym's trainers, a while back, had a seminar on nutrition. I was going to walk out if they preached 'High Protein', but they actually stated that your brain needs carbs, body needs fiber, and that carbs in and of themselves were not the root of all evil. They also discussed the glycemic index. I was pleasantly suprised and pleased.
lori_dyann From: lori_dyann Date: May 6th, 2008 07:33 pm (UTC) (Link)
Green tea or blueberries are great for detox. Looks like the shake is for people who don't comprehend eating nuts and berries.
gkr From: gkr Date: May 6th, 2008 07:41 pm (UTC) (Link)
Liver is for detox.
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