Rat's Reading has seen a huge increase in traffic from Google searches this month. I'm not sure why. It's Pagerank still shows as 2. Most months I get between 10 and 20 search referrals. High months 30 to 40. This month, it's already at 100 and we're only at day 21. So I'm not sure what gives. About the only thing I can think of is they are rolling out their personalized search to a wider percentage of searchers, and the site is ranked higher for people who click on reading related links.